crisp

I was given the proposal to create my own beverage brand, which birthed crisp. Intending a delicate yet playful touch to the brand, I went with a serif type font and stuck with pastel and transparent shades to display a soft and approachable design. For the illustrations, I designed individual bubble styled flavors that pair with the actual fruit, which also emphasized the refreshing feeling of drinking a crisp, sparkling seltzer.